Welcome to our world.

Pushing the boundaries of science and technology.

Since our invention of hair color more than 110 years ago, L’Oréal Professionnel has supported professional talent through our obsession with innovation, tech and safety for stylists and women.

Committed to sustainability.

The brand is committed to making a positive impact in 3 major areas: water use, packaging & energy circularity, and product transparency.

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Supporting hair professionals since 1909.

The brand is committed to support hairstylist communities and their clients around the world. Initiatives such as the #strongerthanevertogether and #westandforpros demonstrate this commitment to professionals in challenging contexts.

Our latest initiative, Head Up, aims to help hairstylists proactively manage their mental health.

Learn more about Head Up

Born in tech and science.

By always seeking to improve what is offered to hairstylists and consumers, L'Oréal Professionnel has created a host of innovations that have forged the history of the hairdressing world.

iNOA [iD]

The new iNOA reinvents the color diagnosis with iNOA [ID], an augmented tool run on Modiface technology that enables women to have a virtual preview and make color decision easily. It is also a pro diagnosis tool, a must-have for all colorists, that enhances the beauty coaching role of the pro.

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SteamPod 4

The professional dry steam styler now entering its fourth generation with the most inclusive upgrades, enables women to make their hair curly, wavy or straight. And this without risking damage thanks to its patented steam technology.

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