Dia-color

Reverse melanin loss effects for 6 weeks of gloss color¹ and up to 70% grey coverage.

¹Instrumental & consumer tests.

Discover the science behind Dia color.

Dia color Demi-permanent color with no ammonia.

Available in 40 shades, mixable and customizable for personalized color results.

6 weeks of color¹.
3x more shine**
Up to 70% grey coverage.
100% true-to-tone color.
Up to 84% natural-origin ingredients***.

*Instrumental test after application of cream + developer, after the equivalent of 6 weeks shampoos
**Instrumental test after application of the cream + developer vs uncoloured hair
***We consider an ingredient to be of natural origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural source.

1 Consumer & instrumental tests.
2 Instrumental test.
3 Maximum % of naturality across all shades of the range, with at least 84%.

THE TECH

The end of dull hair is here.
[Melanin Gap Filler Technology]

Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin1. No ammonia. - Compensate melanin loss effects for 6 weeks of gloss color2. - Up to 70% grey coverage.

1 Maximum % of naturality across all shades of the range, with at least 84%.
2 Instrumental

THE SCIENCE

Reverse melanin loss effects for 6 weeks of gloss color.

Melanin molecules in hair provide color, vibrancy, and shine: Melanin degrades as we age, causing dullness and grey hair. Dia color revives vibrant visible reflects and provides nourishing shine that lasts.

SUSTAINABILITY

Dia color for the future.

- 36% less packaging¹. - 27 fewer tons of paper¹. - 100% recycled + recyclable packaging. - 95% post recycled aluminum tube¹.

¹Vs. Dia Richesse

Co-developed with pros.

My Hair [iD] Professional color consultation.

My Hair [iD] is a personalized color consultation tool featuring both iNOA & Dia color.

Unique inspirations, virtual try-on, professional diagnosis and product recommendation combined in an all-in-one experience.

Start the experience now:

Download on AppStore Download on GooglePlay

All you need to know about Dia color.

Dia color tips from pro to pro.

Let’s see it from you!

Post your hair looks and insights with #Diacolor on Instagram & Tiktok!

How to take the perfect picture?

Try a clean background, good lighting and close-up on hair.

Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #Diacolor for a chance to get featured on @lorealpro.

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