iNOA Ammonia Free Permanent Hair Colour

The luxurious in-salon color experience. Powerd by oil. No ammonia.

Tailor-made color.

Large color palette of 96 shades, and more than 4000 color possibilities thanks to iNOA [iD], the new hair color diagnosis by L’Oréal Professionnel.
An undeniable color performance, thanks to its ODS technology.

High impact color.
+48% shine.*
Up to 100% grey coverage.

Learn more on Access Pro Shop

*Instrumental test vs before color.

No ammonia formula.

iNOA’s formula with no ammonia and 60% oil inside provides a unique color experience for you and your clients: - No odor. - Optimal scalp comfort. - Visibly improved hair quality.

Powered by oil.

We kept the core of INOA formula, powered by oil thanks to its ODS patented technology that propels the pigments inside the fiber, therefore eliminating the need of ammonia. Mixing ratio 1:1 Development time: 35min. Improved usage: - Faster & easier to apply* - Easier to rinse

*vs previous iNOA.

iNOA committed to the future.

We renovated iNOA making it more sustainable. Not only its formula is now vegan* but packaging improvements were also made: - Dematerialized instructions for -66T paper per year. - Tube made from 95% of recycled aluminium. - Recycled plastic cap.

*No animal derived ingredients or by-products

The professional color consultation.

Your professional diagnosis and virtual try-on for tailor-made color, designed by your hairdresser. More than 4 000 formulas personalized by your hairdresser available on My Hair [iD] at your fingertips.

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Now on L’Oréal Partner Shop.

Buy your iNOA products on our l’Oréal Partner Shop service with 24/7 ordering on any device.

All you need to know from pros to pros.

Share with us your creations!

Share with us your iNOA looks to inspire other hairdressers and clients around the world.

How to take the perfect picture?

Try a clean background, good lighting and close-up on hair.
Don't hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #iNOA for a chance to get featured on @lorealpro.

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Rich color

With 60% oil inside the formula, #iNOA gives a high-impact color, up to +48% shinier results*, and optimal scalp comfort for healthier-looking hair.

Cowboy pepper

Follow @nat_doeshair formula to achieve this stunning Cowboy Copper Balayage 🪄“I used iNOA to lift and deposit on her natural hair color to get this amazing copper”.

Luxurious coloration

Dazzling colors, healthy hair and +48% shine with iNOA.

Red transformation

We love this red hair transformation by @hairstylist.lisa using #iNOARedNebula.